Frequently asked questions
How Graybridge Data works, in plain words.
What is Graybridge Data?
A weekly read on consumer brands and their competitors, built from public data: who sells them on Google Shopping and at what prices, which Meta ads they launch and stop, how their site changes, and how people talk about them in Instagram comments. It is for brands and the investors behind them.
Where does the data come from?
Only public sources: the Meta Ad Library, Google Shopping, public Instagram posts and comments, and the brand's own public Shopify store pages. We do not use logins, private accounts or any data a brand has not made public.
How often is it updated?
Every week. Google Shopping is checked every 4 weeks. Every number shows the date it was captured, so you always know how current it is.
How far back does the data go?
Meta ad counts cover ads launched in the last 12 months. Google Shopping, site and Instagram data start from the week we began tracking the brand and build up each week after that.
Which brands can you track?
Brands that sell through a Shopify store, because the site data comes from Shopify's public store pages. Retailers and marketplaces such as Sephora, Ulta, Walmart, Amazon, eBay and Target are treated as sales channels, never as competitors.
Do you estimate revenue or sales?
No. We only show what can be counted from public data. When a measure could be wrong, we mark it "not enough data" or "not available" instead of guessing.
Do you tell me whether to buy or invest?
No. We never make buy or no-buy calls. Grades take a stance on one public measure, and each one shows the cutoff that produced it, so you can check it yourself.
What if a number looks wrong?
Tell us at [email protected]. We work to get every number right and will explain or correct any you dispute.
What is the free read?
Name two brands you hold or are evaluating, and within 48 hours you see their Google Shopping sellers and prices, Meta ads, site changes and Instagram comments. One read per firm, two brands, no card needed. If you received a mailer, your code is printed under the QR code.
Can my whole team use it?
Yes. Your whole team at your company can use it. Reads and data stay inside your company.
How do you handle my information?
We never sell your personal information or share it for cross-site advertising. The details are in our privacy policy.
Still have a question?
Talk to us and we will walk you through it.